Duden Online

Reshaping an iconic brand’s digital services

Duden Online is the international authority when it comes 
to the German language. In 2018, during my internship at Edenspiekermann, I had the chance to work together with Daniel Tibi and Silke Krieg for three months to reshape and define a new visual language for Duden.

Duden Online


The most difficult thing about this project was the enormous target group. This group consisted out of not only German natives (e.g. everyday people, professional writers, linguaphiles), but also German learners (e.g. students, foreigners, immigrants). Duden's publisher is striving to make Duden the number one reference for the German language worldwide, so Duden Online had to radiate this message rather than being an online bookstore.

With the new visual language, entertaining content is separated from the more educational content and user input is separated from Duden's output.

Watch the site live here


Duden mobile screens


table--duden Exploration I did for the responsiveness of the grammar tables