A STRUCTURED APPROACH
The client wanted a very custom website: One flexible template design for regular text based pages and custom templates for e.g. the product page, contact, homepage, categories etc. Which meant a lot of templating :)
I started out by creating a general moodboard and wireframes for each and every page. Once those were approved, after several iterations, I could start designing. You can see the final result live here.
What I particularly liked about this project is that I got a carte blanche in terms of "branding". I had to keep the logo, but colors, typography and overall feel were all up to me. I also liked that I could go crazy with animations. I generated some animations and guidelines for the developers so that they could implement my vision.
Fun note: This site has been awwwarded with an honorable mention!